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The surge in demand for everyday household items at New World Ōtaki is easing.

“If we get an unexpected increase in demand on a product, we sometimes put temporary limits on the number customers can purchase,” Foodstuffs said in a statement to Ōtaki Today. “This is so that everyone can have a fair go at what we have in stock and so that no one has to go without.

“The supply chain is incredibly robust and we have been, and will continue, to work tirelessly to get everyday grocery essentials on shelves every day for customers.”

Flour and yeast were both bought in much higher volumes than normal so suppliers have been playing catch-up.

“Our suggestion is customers focus on working through the baking items they have in their cupboards and give the supply chain a bit of a chance to get back up to normal levels.”

Ōtaki customers will see staff protection measures in place, including some wearing masks, perspex protective screens at checkout, floor decals indicating the 2m physical distancing, distancing at self-checkout and checkout, and customers packing their own bags.

Foodstuffs encourages shoppers to do one big shop and only touch what they wish to buy.

“Our customers have been incredibly patient and considerate with staff and one another in store, and we’re extremely grateful for their support. We’ll all get through this together if we act with kindness and patience.”

Supermarket demand easing


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