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Unlock the power of advisory boards and coaches


In the challenging landscape of small and medium-sized enterprises (SMEs), seeking guidance and support can make a significant difference in achieving success. 
While there are various avenues for assistance, two powerful resources stand out: advisory boards, and ongoing business coaching. These dynamic approaches bring unique perspectives, expertise, and personalised guidance to SMEs, fostering growth, resilience, and strategic decision-making.

So, how do advisory boards and business coaching differ and how can their combined influence unlock the full potential of your business?

A collective wealth of expertise

Advisory boards serve as strategic think tanks, pooling the knowledge and experience of industry experts. Comprised of external professionals, advisory board members offer unbiased insights and a fresh perspective on critical matters. Their expertise covers a range of areas, including finance, marketing, operations, and overall business management.

By convening periodically, advisory boards provide strategic guidance, challenge assumptions, and assist SMEs in making informed decisions. Their collective wisdom contributes to the development of the SME’s vision, strategic planning and long-term growth prospects.

Personalised guidance for holistic development

In contrast to the group dynamics of an advisory board, business coaching takes a more individualised approach.

A business coach establishes a one-on-one relationship with SME owners or key executives, focusing on personal and professional growth. The coach acts as a confidant, providing support and guidance tailored to the specific needs and challenges of the SME.

Business coaching encompasses a broad range of areas, including leadership development, skill enhancement and operational strategies. Through regular, ongoing sessions, the coach empowers SMEs to tackle obstacles, improve decision-making, and drive overall organisational success.

The key difference, of course, is that coaches typically look at operational issues, whereas an advisory board looks beyond the immediate operational issues to “beyond the horizon” at what is coming in the longer term – and asks the critical question of “How do we position today for continued success tomorrow?”  Put differently, they help you future-proof and build resilience into what and how you do things.

The power of integration

The true magic unfolds when SMEs combine the strengths of advisory boards and business coaching.

By harnessing the collective expertise of advisory board members and the personalised guidance of business coaches, SMEs gain a comprehensive support system that propels them forward. Here’s how the integration of these two resources creates a compelling synergy:

  • Holistic perspective: Advisory boards bring a strategic, big-picture view of the business landscape, while business coaching delves into individual growth and leadership development. The combination ensures SMEs can effectively bridge the gap between strategic vision and personal execution, fostering alignment and coherence.

  • Diverse expertise: Advisory boards provide access to a network of industry professionals with specialised knowledge. They offer guidance on specific domains, market trends and emerging opportunities. Business coaching, on the other hand, covers a broader spectrum of skills and addresses personal and professional growth. Integrating the two ensures SMEs receive comprehensive expertise tailored to their unique needs.

  • Accountability and execution: Business coaching promotes accountability and goal-oriented action. Coaches provide SMEs with the tools, frameworks and support needed to turn strategies into tangible results. Advisory boards complement this by reviewing progress, challenging assumptions and refining strategic initiatives, ensuring accountability is embedded at both the individual and organisational levels.

  • Network amplification: Advisory board members often have extensive networks, opening doors to valuable connections and partnerships. Combining this network with the business coach’s guidance on relationship building can exponentially expand SMEs’ access to resources, clients and opportunities.

In the fast-paced world of SMEs, seeking external support can make all the difference between surviving and thriving.

By embracing the power of advisory boards and business coaching, SMEs gain access to diverse expertise, strategic insights, personalised guidance, and amplified networks. The integration of these resources enables SMEs to make informed decisions, foster leadership growth and navigate the ever-evolving business landscape.

Ultimately, the collaboration between advisory boards and business coaching unlocks the full potential of SMEs, propelling them towards sustainable success.


Focus, accountability and mentoring are the keys to unlocking your future and building a better business. If you want to do things differently and better, book a free 30-minute consultation to see what in my 25+ years in business can shift the dial for you.
Call: 022 2332 669 




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Unlock the power of advisory boards and coaches

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